Antique Designed Floral Offerings Florist Sales Catalog Norfolk Nebraska Burr S Rogers Funeral Flower Design Book Advertising Ephemera

Step back into the golden age of American floral design with this original "Designed Floral Offerings" florist sales catalog produced for Norfolk Floral Co. of Norfolk, Nebraska. Published by Burr S. Rogers of Lindsey, Ohio, successor to Daniel B. Long, this working trade catalog served as a customer ordering guide for floral arrangements created for memorials, funerals, weddings, holidays, and other special occasions. The attractive cover features a beautifully illustrated spray of red roses, while the interior presents dozens of professionally photographed floral displays accompanied by detailed descriptions, ordering information, and printed pricing. Several pages also retain original handwritten pencil and ink pricing revisions and working notes, documenting the catalog's authentic use within the florist shop and providing a fascinating glimpse into everyday business operations during the early twentieth century.

Measuring approximately 9 7/8 by 7 3/4 inches, this substantial catalog is identified as Issue 28-C and remains complete with its original paper covers. It exhibits honest age-related wear including edge and corner wear, light soiling, spine wear, creasing, and scattered pencil and ink annotations consistent with decades of commercial use. Despite this expected wear, the interior remains highly displayable with numerous black-and-white photographic illustrations showcasing bouquets, standing sprays, wreaths, crosses, stars, crescents, broken columns, baskets, and other traditional floral tributes that reflect the design styles of the period.

This original florist trade catalog is an outstanding piece of advertising ephemera with appeal across multiple collecting fields, including florist and greenhouse memorabilia, funeral and memorial history, Nebraska advertising, local business history, trade catalogs, commercial printing, and early twentieth-century paper collectibles. Original florist sales books documenting the daily operation of independent flower shops are increasingly difficult to locate, making this an exceptional addition to collections of vintage advertising and historical business ephemera.